Responsibilities:

• 1. Content Creation: Develop engaging and compelling content for various marketing channels, including social media, blog posts, email campaigns, and website content.
• 2. Social Media Management: Manage and grow our presence on social media platforms by creating and curating content, engaging with the audience, and analyzing social media performance metrics.
• 3. Email Marketing: Assist in the planning and execution of email marketing campaigns, including creating email content, designing templates, and analyzing campaign results.
• 4. Campaign Execution: Work collaboratively with the marketing team to execute integrated marketing campaigns across multiple channels.
• 5. Market Research: Conduct market research to identify trends, competitors, and new opportunities, providing insights to shape marketing strategies.
• 6. Analytics and Reporting: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• 7. Event Coordination: Assist in the planning and coordination of marketing events, including trade shows, webinars, and promotional activities.
• 8. Customer Engagement: Engage with customers through various channels to gather feedback, address inquiries, and build positive relationships.
• 9. Collaboration: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure marketing efforts align with overall business objectives.
• 10. Brand Consistency: Ensure consistency in brand messaging and visuals across all marketing materials.

Qualifications:

• 1. Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2. Communication Skills: Excellent written and verbal communication skills.
• 3. Creativity: Strong creative thinking and problem-solving skills.
• 4. Digital Marketing Knowledge: Familiarity with digital marketing channels, including social media, email marketing, and content marketing.
• 5. Analytical Skills: Ability to analyze data and metrics to measure the effectiveness of marketing campaigns.
• 6. Team Player: Ability to work collaboratively in a team-oriented environment.
• 7. Adaptability: Comfortable working in a fast-paced and evolving industry.
• 8. Tech-Savvy: Proficient in Microsoft Office and basic knowledge of marketing tools and platforms.
• 9. Experience: Prior experience or internships in marketing or related fields.
• 10. It will be an added advantage to you if you possess Graphic Design Skills and / or SEO (Search Engine Optimization) Skills.